Music has been an integral part of the advertisement enterprise for a long time now. The earliest use of music for advertisement purposes was dated back to the 13th century when Jean-Remy Julien discovered a book of music lyrics. Until the 20th century, vendors would stand on street corners to advertise their products while employing musicians to play alongside them to receive more attention from passers-by.
However, the invention of ‘the radio’ in the 20th century revolutionized the music industry, entertainment industry, and the advertisement industry. Although music used for advertisement did not gain traction immediately, it took time for people to get warmed to it, as it was an ‘unheard-of concept” until then.
The use of Music for Product Peddling
Product companies would hire bands that took the product’s name they intended to advertise and sing a few details and benefits while performing on the radio.
However, this tactic was termed ‘indirect advertisement’ as the rest of the song mainly does not concern the product. Instead, companies would provide songs to the ears of the listeners, making sure at the end that the listeners know the provider and whatever benefits they might be peddling; thus, serving as the basis of TV advertisements for sporting events till today.
With the introduction of ‘radio jingles’ later on, advertisement songs began to be mainly about the products, with some of these songs sticking to the listeners’ memories. By the 1980s, the introduction of MTV on televisions took music advertisements to a whole new level.
Today, product companies, sporting events, and even casino platforms employ top artists to advertise their products. For instance, a betting or casino platform may hire a top music artist to sell out its outstanding characteristics, such as having the best odds in Nigeria to potential bettors in the country, to get more people to join the platform. Land-based and online gambling platforms can promote their brands in these ways.
The use of Music in Casino Halls
Music events unique to a casino’s layout and suiting to the taste of patronizing individuals may help to keep players in the halls longer and even make them spend more in the process. Also, music can even help boost employee productivity.
Today, casino halls in Las Vegas have famous artists or bands playing in their theatres; with some luck, you might walk into a casino hall and find Taylor Swift in a live performance. That would indeed be mind-blowing, would it not?
Music could be as much science as it is art. Music is an integral part of casino gaming psychology while also serving as the core of the casino advertising experience. The genre of music in-use could range from high-tempo electric music to rock and roll and even classical country music.
For online casinos, these platforms can implement a music plan by employing one of the several commercial music services, choosing from tons of fully licensed and ad-free music for the casino. However, the selected music must suit the theme and intensity of particular games, as the wrong music could cause misplaced attention and unnecessary frustration. The power of music can quickly drive the revenue of casinos upstream.
Best Slots with Music
All slot games in land-based and online casinos have a particular theme song or sound effect peculiar to them. Software developers have made it a habit to make slot games even more music-themed to captivate the attention of players the more. Some of the best slot games with music themes include:
- Samba Brazil
- Karaoke Party
- Jimi Hendrix
- The Jazz Club
- Disco Spins
- Rock’ N’ Roller
Why use music at all?
In so many ways, music can improve the quality of casino platforms, be it land-based or online. However, music and sounds may also have side effects on gamblers, as they inform decision-making, leading to risky and yet irresponsible eventualities.
Music helps set a high-achieving atmosphere, allowing players to immerse themselves in these games, forgetting about all troubles outside the casino halls and focusing on just having fun and winning big from playing. For online casinos, especially in the live sections, music can help to create a real-casino-like atmosphere enabling a complete casino experience package.
Music can also help lift boredom and improve the creativity and winning abilities of players. Music has been found to inspire some great wins in the casino enterprise. Music can bring up players’ motivation to even play. If this goes high enough, it might also encourage success due to the newly acquired resilience and thinking-power this music might have downed on players.
There are several benefits to the use of music in the casino business. Casinos are only required to be careful in their choosings as the use of music can be empowering and ruining, all at the same time.