Free NECO Marketing 2022 Expo Questions and Answers are now available for the May/June 2022 examination period. NECO Marketing 2022 Expo Answers is 100 percent legit & Free. NECO Marketing Questions 2022 will be out soon for a good NECO Marketing 2022 result as well as repeated questions are available for free in this post.
The National Examinations Council is an examination body in Nigeria that conducts the Senior Secondary Certificate Examination and the General Certificate in Education in June/July and December/January respectively.
SEE NECO Marketing 2022 Answers below:
(7a)
(i) Problem Recognition: This is also called the awareness of need. Need infact is the catalyst which triggers the buying decision of individuals.
(ii) Information Search: In consumer buying decision process, information search comes second. In this stage consumer searches the information about the products either from family, advertisement or by examining or using the product.
(iii) Evaluation of Alternatives: This is where consumers start cutting down the possible options by comparing it with their criteria and what they want from the product/service.
(iv) Purchase Decision: The purchase of a product or service is the fourth step in the consumer buying process. At this point, the consumer has considered all the factors relating to the product, and has shopped around for the best deal or option.
(v) Post Purchase Behavior: The last phase of the buying process is an evaluation process, during which consumer determine if their purchasing decision was the right one.
(7b)
(i) The psychology of how consumers think, feel, reason and select between different alternatives (eg. Brands, Products and Retailers).
(ii) The psychology of how the consumer is influenced by his or her environment (eg. Culture, Family, signs, media).
(iii) The behaviour of consumers while shopping or making other marketing decisions.
(iv) How consumer motivation and decision strategies differ between products that differ I’m their level of importance or interest that they entail for the consumer.